Innovative and fun uses of media space in KL
Sydney really does OOH amazingly well. Well done Mindshare & JWT
thiswolf: In the spirit of the Kellogg’s Crunchy Nut Corn Flakes campaign, comes a new outdoor execution created by JWT Sydney. The 15 sites around Australia create the impression that lovers of the tasty flakes have used spoons to try to force their way in to the box inside. The metrolites and shopalites are running in conjunction with a larger path-to-purchase campaign.
Another great use of already existing assets and turning it into OOH media- floating and flowing can of paint.
Gmail launched a new look earlier this week.
A few things that are new to this look:
The list could go on and on. There are quite a few layout/look changes to social networking sites (Facebook, Gmail, Twitter, linked in) recently. I notice for the first day or so, before my adopted adaptive nature kicks in and my user experience conforms.
And if by chance, my user experience is so poor that I can not conform, there are probably other means of communicating, or keeping in touch.
Wikipedia defines User experience (UX) as being about “how a person feels about using a product, system or service”. It goes on to explain that “user experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership, but it also includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system. User experience is dynamic, because it changes over time as the circumstances change.”
Basically, UX dictates whether I will spend time on the website and whether I will want to return.
And in the ever increasing clutter that is called the internet, it is no surprise all the power brands need to maintain a smooth user interface and experience to fight for the percentage of limited multitasking time we have.
Do you remember Facebook recently changed their chat systems to automatically decide who it thinks you want to talk to? And the outrage people had? Within a very small time frame, Facebook changed it to ensure users are appeased by putting the control back to us. Just because one facestalk a person regularly, does not make them real friends.
It is not just users who have an adaptive nature. It is a relationship that happens between a social network and its users.